Vision and Mission
Vision
To be Pakistan’s one truly demanded flour miller, from source to market, striving to attain a position of leadership in flour industry providing quality assured products and services which increases values for our stakeholders and customers in an environment that motivates our employees with pride having full passionate about the standard of living of the general populace.
Mission
We serve to lead the industry by proactively managing the supply chain and producing the most consistent quality flour and flour related products through responsible application of knowledge, skills and technology at the reasonable cost to touch the lives of people by providing their basic needs.